Wrong referal-report in Google Analytics by Paypal & Co.

Recently I had an interesting exchange with an online store. It was about the deviation of his Google Analytics reports with the numbers delivered through his marketing channels. In his case, this involved PSMs (price-comparisons), his social channels (Facebook, Instagram) and his affiliate program. Due to the breadth of marketing channels in which the problem occurred, I became curious. So I asked him if he also got some payment service providers such as Paypal, Sofort├╝berweisung etc. in his Google Analytics reports. When he said yes, I knew immediately where the problem lies.

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