{"id":200,"date":"2020-02-04T09:26:43","date_gmt":"2020-02-04T08:26:43","guid":{"rendered":"https:\/\/tech.everysize.com\/?p=200"},"modified":"2023-06-26T09:17:56","modified_gmt":"2023-06-26T07:17:56","slug":"does-the-private-mode-kill-the-cookies","status":"publish","type":"post","link":"https:\/\/tech.everysize.com\/en\/does-the-private-mode-kill-the-cookies\/","title":{"rendered":"Does the &#8220;private mode&#8221; kill the cookies? (3\/7)"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"688\" height=\"404\" src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image3.png\" alt=\"Screenshot from Google Chrome incognito-mode\" class=\"wp-image-203\" srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image3.png 688w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image3-300x176.png 300w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\"><\/noscript><img decoding=\"async\" width=\"688\" height=\"404\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20688%20404%22%3E%3C%2Fsvg%3E\" alt=\"Screenshot from Google Chrome incognito-mode\" class=\"wp-image-203 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20688%20404%22%3E%3C%2Fsvg%3E 688w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" data-srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image3.png 688w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image3-300x176.png 300w\" data-src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image3.png\"><\/figure>\n\n\n\n<p>Every one of us online marketers knows it and every one of us has used it before &#8211; the &#8220;private&#8221; or &#8220;incognito&#8221; mode. In the private mode of the browser you surf without leaving permanent traces. The browser history and form data are not stored and cookies, as well as website data, are deleted after the application is closed. So far everything is known &#8211; but what influence does the private mode have on the attribution of conversions and, above all, how widespread is its use?<\/p>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\" \/><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\" \/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tech.everysize.com\/en\/does-the-private-mode-kill-the-cookies\/#More_widespread_than_expected\">More widespread than expected<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tech.everysize.com\/en\/does-the-private-mode-kill-the-cookies\/#The_Cookie_Killer\">The Cookie Killer<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tech.everysize.com\/en\/does-the-private-mode-kill-the-cookies\/#Why_does_this_influence_the_attribution\">Why does this influence the attribution?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tech.everysize.com\/en\/does-the-private-mode-kill-the-cookies\/#Intentional_or_unintentional_%E2%80%93_the_result_is_the_same\">Intentional or unintentional &#8211; the result is the same<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tech.everysize.com\/en\/does-the-private-mode-kill-the-cookies\/#You_want_numbers\">You want numbers?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"More_widespread_than_expected\"><\/span>More widespread than expected<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to a <a rel=\"noreferrer noopener\" aria-label=\"study conducted by duckduckgo (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/elie.net\/blog\/privacy\/understanding-how-people-use-private-browsing\/\" target=\"_blank\">study conducted by duckduckgo<\/a> in 2017 (&#8220;<a rel=\"noreferrer noopener\" aria-label=\"PDF: A Study on Private Browsing: Consumer Usage, Knowledge, and Thoughts (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/duckduckgo.com\/download\/Private_Browsing.pdf\" target=\"_blank\">PDF: A Study on Private Browsing: Consumer Usage, Knowledge, and Thoughts<\/a>&#8220;), 46% of 5,700 US citizens surveyed know about the &#8220;Private Browsing Mode&#8221;. Of these, 33% use it daily and 25% at least once a week (desktop + mobile) &#8211; in other words, \u00bc of those surveyed use it at least regularly. Interesting: the usage on desktop and mobile is about the same.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"649\" height=\"389\" src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image6.png\" alt=\"Private Browsing Frequency by Device Type\" class=\"wp-image-204\" srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image6.png 649w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image6-300x180.png 300w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\"><\/noscript><img decoding=\"async\" width=\"649\" height=\"389\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20649%20389%22%3E%3C%2Fsvg%3E\" alt=\"Private Browsing Frequency by Device Type\" class=\"wp-image-204 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20649%20389%22%3E%3C%2Fsvg%3E 649w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" data-srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image6.png 649w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image6-300x180.png 300w\" data-src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image6.png\"><figcaption> <em>Screenshot: duckduckgo<\/em> study<\/figcaption><\/figure>\n\n\n\n<p>The reasons for using the private mode are also very revealing &#8211; after all, 25% said they explicitly used it when shopping:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"647\" height=\"436\" src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image15.png\" alt=\"Reasons for Using Private Browsing by Device Type\" class=\"wp-image-205\" srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image15.png 647w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image15-300x202.png 300w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\"><\/noscript><img decoding=\"async\" width=\"647\" height=\"436\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20647%20436%22%3E%3C%2Fsvg%3E\" alt=\"Reasons for Using Private Browsing by Device Type\" class=\"wp-image-205 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20647%20436%22%3E%3C%2Fsvg%3E 647w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" data-srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image15.png 647w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image15-300x202.png 300w\" data-src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image15.png\"><figcaption> <em>Screenshot: duckduckgo study<\/em> <\/figcaption><\/figure>\n\n\n\n<p>Those who use it daily use it much more often for &#8220;general searches&#8221; and shopping:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"642\" height=\"345\" src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image10.png\" alt=\"Reasons for Using Private Browsing by Frequency\" class=\"wp-image-206\" srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image10.png 642w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image10-300x161.png 300w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\"><\/noscript><img decoding=\"async\" width=\"642\" height=\"345\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20642%20345%22%3E%3C%2Fsvg%3E\" alt=\"Reasons for Using Private Browsing by Frequency\" class=\"wp-image-206 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20642%20345%22%3E%3C%2Fsvg%3E 642w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" data-srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image10.png 642w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image10-300x161.png 300w\" data-src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image10.png\"><figcaption> <em>Screenshot: duckduckgo study<\/em> <\/figcaption><\/figure>\n\n\n\n<p>Taboola comes to a similar conclusion <a rel=\"noreferrer noopener\" aria-label=\"in a blog post from 2019 (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/engineering.taboola.com\/where-did-my-cookies-go\/\" target=\"_blank\">in a blog post from 2019<\/a> &#8211; what is interesting is that Germany uses the private mode the most:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"729\" src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image2-1024x729.png\" alt=\"% of traffic with session cookies\" class=\"wp-image-207\" srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image2-1024x729.png 1024w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image2-300x214.png 300w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image2-768x547.png 768w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image2-1200x854.png 1200w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image2.png 1308w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"729\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20729%22%3E%3C%2Fsvg%3E\" alt=\"% of traffic with session cookies\" class=\"wp-image-207 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20729%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" data-srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image2-1024x729.png 1024w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image2-300x214.png 300w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image2-768x547.png 768w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image2-1200x854.png 1200w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image2.png 1308w\" data-src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image2-1024x729.png\"><figcaption> <em>Screenshot: Taboola<\/em> <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Cookie_Killer\"><\/span>The Cookie Killer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First of all, you need to know that the private mode is not as private as you think &#8211; duckduckgo&#8217;s study will go on to answer the questions of what users think and what it actually offers. A good summary of what it is and what it is not can be found here: &#8220;<a href=\"https:\/\/www.hongkiat.com\/blog\/private-browsing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in neuem Tab)\">Private Browsing &#8211; What It Is &#038; What It Isn&#8217;t<\/a>&#8220;<\/p>\n\n\n\n<p>In brief: Private mode does NOT provide tracking protection &#8211; at least not in the way you expect. In the private mode, cookies can be set and read in a regular way &#8211; the only difference to the normal browser mode is that they are limited to the lifetime of the application. That means, if a user closes the browser OR the tab, the cookies are deleted. If the user visits the page again, he\/she will receive a new session and thus new cookies. In some cases, such as in Safari under iOS, the cookies are also regularly deleted if a page is open for a longer period of time and the smartphone is not used for hours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_does_this_influence_the_attribution\"><\/span>Why does this influence the attribution?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Since in private mode the lifetime of the cookies is influenced by the browser or the user, the risk of &#8220;losing&#8221; them increases. The result is that the user receives a new session and thus the information where the user came from is also lost. In Google Analytics (and all other web analysis systems), the user is then assigned to a different channel than the original one (Direct, Other or Referal), which in the case of a conversion distorts the attribution as already known.<\/p>\n\n\n\n<p class=\"has-background has-yellow-background-color\"><strong>Example:<\/strong> A user uses the private mode and clicks on a Facebook ad. He is redirected to the shop including UTM parameters. Google Analytics records the impression and correctly assigns the call to the Facebook channel. The user is browsing around in the shop, does not buy directly, but closes the tab or simply puts his smartphone aside (in the case of Safari\/iOS). In the evening he visits the shop (again in private mode) and now makes his purchase. In normal browser mode, the customer would now usually have a cookie, with which Google Analytics would assign the purchase to the Facebook channel. In private mode, however, all cookies were deleted by closing the tab. This means that the customer is a completely new user for Google Analytics who has visited the shop directly. Ergo, the visit and especially the ecommerce turnover is assigned to another channel (probably &#8220;Direct&#8221;).<\/p>\n\n\n\n<p>The Facebook channel is thus weakened, since the visit is recorded but the conversion cannot be assigned to the channel. This means that &#8220;Direct&#8221; becomes more and more profitable at the expense of all other channels as more users use the private mode.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Intentional_or_unintentional_%E2%80%93_the_result_is_the_same\"><\/span>Intentional or unintentional &#8211; the result is the same<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In my next article, &#8220;<a href=\"\/en\/reasons-for-poor-conversions-on-mobile\/\">The Reason for increasingly poor conversion of paid channels on mobile<\/a>&#8221; (Part 4) I will like to get to the bottom of a myth (or at least refute it a little). But I would like to start with it already at this point in the context of the private mode.<\/p>\n\n\n\n<p>In addition to the variant of opening the private mode specifically for a single action (e.g. for a purchase or for &#8220;sensitive searches&#8221;), there is another application scenario that can cause problems: <strong>The permanent use of the private mode.<\/strong><\/p>\n\n\n\n<p>While on the desktop this is only possible with explicit settings and even quite <a rel=\"noreferrer noopener\" aria-label=\"awkward (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/www.howtogeek.com\/137466\/how-to-always-start-any-browser-in-private-browsing-mode\/\" target=\"_blank\">awkward<\/a> with some browsers, on mobile it is completely normal for many people to surf permanently in private mode. Many users switch to private mode once and then forget that they are still using it &#8211; or they deliberately stay in it. On Mobile, NO new browser application\/window is opened, but the current browser instance simply remains open. On iOS, Private mode reloads even after Safari is completely closed, if it was last used.<\/p>\n\n\n\n<p>I.e. the permanent surfing in private mode for days on end is in my opinion more realistic on mobile than on desktop &#8211; and with it all the problems for attribution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_want_numbers\"><\/span>You want numbers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>How much the private mode actually influences the attribution is unfortunately very difficult to measure. Until June 2019 it was possible to <a rel=\"noreferrer noopener\" aria-label=\"find out (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/stackoverflow.com\/questions\/2860879\/detecting-if-a-browser-is-using-private-browsing-mode\" target=\"_blank\">find out<\/a> with a few &#8220;hacks&#8221;, but current solutions work only very <a rel=\"noreferrer noopener\" aria-label=\"unreliably (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/github.com\/jLynx\/PrivateWindowCheck\" target=\"_blank\">unreliably<\/a>. Nevertheless, I recently included such a private mode check on everysize for a few days for testing purposes. To compensate for the unreliability (e.g. it doesn&#8217;t work in Safari under iOS 13) I statistically extrapolated the numbers and came up with a private-mode rate of about 8%!<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"\/en\/privacy-blocker-the-unknown-danger\/\">Part 3: Privacy blocker \u2013 the unknown danger<\/a> <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right\"><a href=\"\/en\/reasons-for-poor-conversions-on-mobile\/\">Part 4: The Reason for increasingly poor conversion of paid channels on mobile<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jeder von uns Online-Marketer kennt ihn und jeder von uns hat ihn schon einmal genutzt &#8211; der \u201cPrivat-\u201d oder \u201cInkognito\u201d-Modus. Im Privat-Modus des Browser surft man ohne dauerhaft Spuren zu hinterlassen. Der Browserverlauf und Formulardaten werden nicht gespeichert und Cookies, sowie Webseitendaten werden nach dem Beenden der Anwendung gel\u00f6scht. Soweit ist alles bekannt &#8211; doch &hellip; <a href=\"https:\/\/tech.everysize.com\/en\/does-the-private-mode-kill-the-cookies\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Does the &#8220;private mode&#8221; kill the cookies? (3\/7)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"everysize_hide_nav":false,"footnotes":""},"categories":[19,5],"tags":[],"class_list":["post-200","post","type-post","status-publish","format-standard","hentry","category-analytic","category-tracking"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["de","en"],"languages":{"de":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Killt der \u201ePrivat-Modus\u201c die Cookies? | everysize TechTalk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tech.everysize.com\/does-the-private-mode-kill-the-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Killt der \u201ePrivat-Modus\u201c die Cookies? | everysize TechTalk\" \/>\n<meta property=\"og:description\" content=\"Welchen Einfluss hat der Privat-Modus auf die Attribution der Conversions und vor allem, wie verbreitet ist dessen Nutzung?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tech.everysize.com\/does-the-private-mode-kill-the-cookies\/\" \/>\n<meta property=\"og:site_name\" content=\"everysize TechTalk\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/everysizecom\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-04T08:26:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-26T07:17:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"688\" \/>\n\t<meta property=\"og:image:height\" content=\"404\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eugen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Killt der \u201ePrivat-Modus\u201c die Cookies? | everysize TechTalk\" \/>\n<meta name=\"twitter:description\" content=\"Welchen Einfluss hat der Privat-Modus auf die Attribution der Conversions und vor allem, wie verbreitet ist dessen Nutzung?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image3.png\" \/>\n<meta name=\"twitter:creator\" content=\"@everysize_com\" \/>\n<meta name=\"twitter:site\" content=\"@everysize_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eugen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/does-the-private-mode-kill-the-cookies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/does-the-private-mode-kill-the-cookies\\\/\"},\"author\":{\"name\":\"Eugen\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#\\\/schema\\\/person\\\/73d2e6eb6b59d7a06ce1c58884353ea0\"},\"headline\":\"Does the &#8220;private mode&#8221; kill the cookies? (3\\\/7)\",\"datePublished\":\"2020-02-04T08:26:43+00:00\",\"dateModified\":\"2023-06-26T07:17:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/does-the-private-mode-kill-the-cookies\\\/\"},\"wordCount\":2023,\"publisher\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/does-the-private-mode-kill-the-cookies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tech.everysize.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/image3.png\",\"articleSection\":[\"Analytic &amp; Controlling\",\"Tracking\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/does-the-private-mode-kill-the-cookies\\\/\",\"url\":\"https:\\\/\\\/tech.everysize.com\\\/does-the-private-mode-kill-the-cookies\\\/\",\"name\":\"Killt der \u201ePrivat-Modus\u201c die Cookies? | everysize TechTalk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/does-the-private-mode-kill-the-cookies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/does-the-private-mode-kill-the-cookies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tech.everysize.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/image3.png\",\"datePublished\":\"2020-02-04T08:26:43+00:00\",\"dateModified\":\"2023-06-26T07:17:56+00:00\",\"description\":\"Welchen Einfluss hat der Privat-Modus auf die Attribution der Conversions und vor allem, wie verbreitet ist dessen Nutzung?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/does-the-private-mode-kill-the-cookies\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tech.everysize.com\\\/does-the-private-mode-kill-the-cookies\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/does-the-private-mode-kill-the-cookies\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tech.everysize.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/image3.png\",\"contentUrl\":\"https:\\\/\\\/tech.everysize.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/image3.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/does-the-private-mode-kill-the-cookies\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/tech.everysize.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Killt der &#8222;Privat-Modus&#8220; die Cookies? (3\\\/7)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#website\",\"url\":\"https:\\\/\\\/tech.everysize.com\\\/\",\"name\":\"everysize TechTalk\",\"description\":\"Tips, tricks &amp; hacks around everysize\",\"publisher\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tech.everysize.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#organization\",\"name\":\"everysize TechTalk\",\"url\":\"https:\\\/\\\/tech.everysize.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tech.everysize.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/everysize-techtalk-logo-google.png\",\"contentUrl\":\"https:\\\/\\\/tech.everysize.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/everysize-techtalk-logo-google.png\",\"width\":240,\"height\":112,\"caption\":\"everysize TechTalk\"},\"image\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/everysizecom\",\"https:\\\/\\\/x.com\\\/everysize_com\",\"https:\\\/\\\/www.instagram.com\\\/everysize\\\/\",\"https:\\\/\\\/www.pinterest.de\\\/everysize\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#\\\/schema\\\/person\\\/73d2e6eb6b59d7a06ce1c58884353ea0\",\"name\":\"Eugen\",\"description\":\"CTO &amp; Co-Founder of everysize.com\",\"sameAs\":[\"https:\\\/\\\/www.everysize.com\"],\"url\":\"https:\\\/\\\/tech.everysize.com\\\/en\\\/author\\\/eugen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Killt der \u201ePrivat-Modus\u201c die Cookies? | everysize TechTalk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tech.everysize.com\/does-the-private-mode-kill-the-cookies\/","og_locale":"en_US","og_type":"article","og_title":"Killt der \u201ePrivat-Modus\u201c die Cookies? | everysize TechTalk","og_description":"Welchen Einfluss hat der Privat-Modus auf die Attribution der Conversions und vor allem, wie verbreitet ist dessen Nutzung?","og_url":"https:\/\/tech.everysize.com\/does-the-private-mode-kill-the-cookies\/","og_site_name":"everysize TechTalk","article_publisher":"https:\/\/www.facebook.com\/everysizecom","article_published_time":"2020-02-04T08:26:43+00:00","article_modified_time":"2023-06-26T07:17:56+00:00","og_image":[{"width":688,"height":404,"url":"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image3.png","type":"image\/png"}],"author":"Eugen","twitter_card":"summary_large_image","twitter_title":"Killt der \u201ePrivat-Modus\u201c die Cookies? | everysize TechTalk","twitter_description":"Welchen Einfluss hat der Privat-Modus auf die Attribution der Conversions und vor allem, wie verbreitet ist dessen Nutzung?","twitter_image":"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image3.png","twitter_creator":"@everysize_com","twitter_site":"@everysize_com","twitter_misc":{"Written by":"Eugen","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tech.everysize.com\/does-the-private-mode-kill-the-cookies\/#article","isPartOf":{"@id":"https:\/\/tech.everysize.com\/does-the-private-mode-kill-the-cookies\/"},"author":{"name":"Eugen","@id":"https:\/\/tech.everysize.com\/#\/schema\/person\/73d2e6eb6b59d7a06ce1c58884353ea0"},"headline":"Does the &#8220;private mode&#8221; kill the cookies? (3\/7)","datePublished":"2020-02-04T08:26:43+00:00","dateModified":"2023-06-26T07:17:56+00:00","mainEntityOfPage":{"@id":"https:\/\/tech.everysize.com\/does-the-private-mode-kill-the-cookies\/"},"wordCount":2023,"publisher":{"@id":"https:\/\/tech.everysize.com\/#organization"},"image":{"@id":"https:\/\/tech.everysize.com\/does-the-private-mode-kill-the-cookies\/#primaryimage"},"thumbnailUrl":"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image3.png","articleSection":["Analytic &amp; Controlling","Tracking"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/tech.everysize.com\/does-the-private-mode-kill-the-cookies\/","url":"https:\/\/tech.everysize.com\/does-the-private-mode-kill-the-cookies\/","name":"Killt der \u201ePrivat-Modus\u201c die Cookies? | everysize TechTalk","isPartOf":{"@id":"https:\/\/tech.everysize.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tech.everysize.com\/does-the-private-mode-kill-the-cookies\/#primaryimage"},"image":{"@id":"https:\/\/tech.everysize.com\/does-the-private-mode-kill-the-cookies\/#primaryimage"},"thumbnailUrl":"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image3.png","datePublished":"2020-02-04T08:26:43+00:00","dateModified":"2023-06-26T07:17:56+00:00","description":"Welchen Einfluss hat der Privat-Modus auf die Attribution der Conversions und vor allem, wie verbreitet ist dessen Nutzung?","breadcrumb":{"@id":"https:\/\/tech.everysize.com\/does-the-private-mode-kill-the-cookies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tech.everysize.com\/does-the-private-mode-kill-the-cookies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tech.everysize.com\/does-the-private-mode-kill-the-cookies\/#primaryimage","url":"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image3.png","contentUrl":"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image3.png"},{"@type":"BreadcrumbList","@id":"https:\/\/tech.everysize.com\/does-the-private-mode-kill-the-cookies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/tech.everysize.com\/"},{"@type":"ListItem","position":2,"name":"Killt der &#8222;Privat-Modus&#8220; die Cookies? (3\/7)"}]},{"@type":"WebSite","@id":"https:\/\/tech.everysize.com\/#website","url":"https:\/\/tech.everysize.com\/","name":"everysize TechTalk","description":"Tips, tricks &amp; hacks around everysize","publisher":{"@id":"https:\/\/tech.everysize.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tech.everysize.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/tech.everysize.com\/#organization","name":"everysize TechTalk","url":"https:\/\/tech.everysize.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tech.everysize.com\/#\/schema\/logo\/image\/","url":"https:\/\/tech.everysize.com\/wp-content\/uploads\/2021\/03\/everysize-techtalk-logo-google.png","contentUrl":"https:\/\/tech.everysize.com\/wp-content\/uploads\/2021\/03\/everysize-techtalk-logo-google.png","width":240,"height":112,"caption":"everysize TechTalk"},"image":{"@id":"https:\/\/tech.everysize.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/everysizecom","https:\/\/x.com\/everysize_com","https:\/\/www.instagram.com\/everysize\/","https:\/\/www.pinterest.de\/everysize\/"]},{"@type":"Person","@id":"https:\/\/tech.everysize.com\/#\/schema\/person\/73d2e6eb6b59d7a06ce1c58884353ea0","name":"Eugen","description":"CTO &amp; Co-Founder of everysize.com","sameAs":["https:\/\/www.everysize.com"],"url":"https:\/\/tech.everysize.com\/en\/author\/eugen\/"}]}},"_links":{"self":[{"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/posts\/200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/comments?post=200"}],"version-history":[{"count":30,"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/posts\/200\/revisions"}],"predecessor-version":[{"id":506,"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/posts\/200\/revisions\/506"}],"wp:attachment":[{"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/media?parent=200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/categories?post=200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/tags?post=200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}