{"id":158,"date":"2020-01-22T13:54:53","date_gmt":"2020-01-22T12:54:53","guid":{"rendered":"https:\/\/tech.everysize.com\/?p=158"},"modified":"2023-06-26T09:17:58","modified_gmt":"2023-06-26T07:17:58","slug":"privacy-blocker-the-unknown-danger","status":"publish","type":"post","link":"https:\/\/tech.everysize.com\/en\/privacy-blocker-the-unknown-danger\/","title":{"rendered":"Privacy blocker &#8211; the unknown danger (2\/7)"},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><noscript><img decoding=\"async\" width=\"500\" height=\"735\" src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image11.jpg\" alt class=\"wp-image-161\" srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image11.jpg 500w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image11-204x300.jpg 204w\" sizes=\"(max-width: 500px) 85vw, 500px\"><\/noscript><img decoding=\"async\" width=\"500\" height=\"735\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20500%20735%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-161 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20500%20735%22%3E%3C%2Fsvg%3E 500w\" sizes=\"(max-width: 500px) 85vw, 500px\" data-srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image11.jpg 500w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image11-204x300.jpg 204w\" data-src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image11.jpg\"><\/figure><\/div>\n\n\n\n<p>First of all: This article is about the perspective of an online marketer. Of course, neither privacy nor AdBlock are dangerous for users. On the other hand for online marketing and the correct assignment of the conversion to the channels a type of danger exists.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\" \/><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\" \/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tech.everysize.com\/en\/privacy-blocker-the-unknown-danger\/#Differentiation_between_AdBlocker_Privacy-Blocker\">Differentiation between AdBlocker &amp; Privacy-Blocker<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tech.everysize.com\/en\/privacy-blocker-the-unknown-danger\/#Paid_blind_flight\">Paid blind flight<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tech.everysize.com\/en\/privacy-blocker-the-unknown-danger\/#This_influence_on_the_scaling_decision\">This influence on the scaling decision<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tech.everysize.com\/en\/privacy-blocker-the-unknown-danger\/#%E2%80%9CWho_the_hell_is_using_privacy-blocker%E2%80%9D\">&#8220;Who the hell is using privacy-blocker?&#8221;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tech.everysize.com\/en\/privacy-blocker-the-unknown-danger\/#60_use_Chrome_anyway\">60% use Chrome anyway<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Differentiation_between_AdBlocker_Privacy-Blocker\"><\/span>Differentiation between AdBlocker &amp; Privacy-Blocker<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The difference between AdBlocker and privacy blocker (or &#8220;tracking blocker&#8221;) is fluid. While AdBlocker were originally there to hide annoying banners, privacy blockers focus on the privacy of users. In the meantime, however, almost all AdBlocker offer functions for protecting privacy &#8211; pure privacy blockers mostly do not block ads, only tracking &#8211; which is the recognition of the user. This is done, for example, by preventing the identification feature, e.g. the cookie or fingerprinting. The distinction is important for the following example. See also &#8220;<a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/blog.getadmiral.com\/ad-blockers-vs-privacy-blockers-vs-tracking-blockers\/\" target=\"_blank\">AdBlockers vs. Privay Blockers vs. Tracking Blocker<\/a>&#8220;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paid_blind_flight\"><\/span>Paid blind flight<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The comparison becomes interesting when you apply the functionality of the ad and privacy blocker to the paid channels, for example to your display or retargeting channels.<\/p>\n\n\n\n<p>In contrast to a pure privacy blocker, an AdBlocker already prevents the ads from being displayed on a publisher&#8217;s page. Although this is annoying, it has the \u201cadvantage\u201d that there are no costs, because if no ads are delivered, you cannot click. Ergo in most known cases  there are no costs for a CPM or CPC-based billing. This is also not a problem for online attribution &#8211; there is simply no contact with the ad. The wastage is compensated by distributing the budgets to other users who have not installed an AdBlocker.<\/p>\n\n\n\n<p>It gets more complicated with privacy blockers. Here, the ad is usually delivered. So the user can \u201cinteract\u201d (impression, click, \u2026) and thus be forwarded to the advertiser&#8217;s site. This is exactly where the privacy blocker intervenes. It either prevents the identification feature (cookie, fingerprint) from being set or blocks the entire web analysis (e.g. Google Analytics, eTracker etc.).<\/p>\n\n\n\n<p>If the tracking is completely blocked, the user is completely eliminated from the web analysis &#8211; neither a session nor a conversion is recorded.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image7.png\" alt class=\"wp-image-162\" width=\"430\" height=\"280\" srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image7.png 430w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image7-300x195.png 300w\" sizes=\"(max-width: 430px) 85vw, 430px\"><\/noscript><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20430%20280%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-162 lazyload\" width=\"430\" height=\"280\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20430%20280%22%3E%3C%2Fsvg%3E 430w\" sizes=\"(max-width: 430px) 85vw, 430px\" data-srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image7.png 430w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image7-300x195.png 300w\" data-src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image7.png\"><figcaption>Firefox ETP  <em>Screenshot <\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>If, on the other hand, \u201conly\u201d the cookie is blocked, there is a risk that the source of the traffic will be lost (this depends on other conditions, which would go beyond the scope of this article). Example:<\/p>\n\n\n\n<p class=\"has-background has-yellow-background-color\">A customer gets to a partner shop via everysize. Google Analytics records the source &#8220;everysize&#8221; (or the channel the partner shop defined for it) and sets a cookie for e.g. 30 days. The customer&#8217;s privacy blocker intervenes and shortens the lifespan of the cookie to 24 hours. The customer does not buy immediately. After 25 hours he visits the shop again and buys an item. Since the GA cookie has already expired due to the shorter lifespan, a new cookie is created &#8211; but now with a different channel (e.g. Search or Direct, depending on how the customer gets to the shop). The purchase is then assigned to the corresponding channel and therefore not to the initial channel \u201ceverysize\u201d. Thus the channel \u201ceverysize\u201d is weakened (sessions exist but no conversion)!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"This_influence_on_the_scaling_decision\"><\/span>This influence on the scaling decision<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The problem with privacy blockers is that you receive the traffic and thus you pay for it, but the KPIs are falsified. Assuming 10% of the traffic from a paid channel is lost in this way and ends up in Direct (or another channel) instead &#8211; then the campaign success is reduced by 10%. As a result, the paid channels are undervalued in the analysis. In the worst case, a campaign is supposed to run negative as a result and is wrongly judged when it comes to scaling. In the worst case, a well-running campaign will be stopped!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CWho_the_hell_is_using_privacy-blocker%E2%80%9D\"><\/span>&#8220;Who the hell is using privacy-blocker?&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A similar question I was actually asked once &#8211; due to the similarity of the word to \u201cAdBlocker\u201d, the person implied that this is a kind of browser extension that the user installs himself. But this is not the case. Privacy blockers are not installed by the user himself &#8211; he gets them delivered free of charge from his browser. The best known privacy blockers are Apple ITP and Firefox ETP and they are already an integral part of Safari and Firefox.<\/p>\n\n\n\n<p>Since the browser manufacturers have committed themselves to data protection, competition for privacy solutions has literally flared up:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Since iOS 11, Apple has integrated an &#8220;Intelligent Tracking Prevention (ITP)&#8221; into Safari and continuously tightened it. For example, Trackers cookies are reduced to 1 day. See &#8220;<a rel=\"noreferrer noopener\" aria-label=\"What is ITP and how does it work? (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/clearcode.cc\/blog\/intelligent-tracking-prevention\/\" target=\"_blank\">What is ITP and how does it work?<\/a> (EN)&#8221; or &#8220;<a rel=\"noreferrer noopener\" aria-label=\"Wie funktioniert Apples ITP? (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/piwikpro.de\/blog\/wie-funktioniert-apples-intelligent-tracking-prevention\/\" target=\"_blank\">Wie funktioniert Apples ITP?<\/a> (DE)&#8221;<\/li><li>Mozilla has been delivering \u201cEnhanced Tracking Protection (ETP)\u201d since version 67 and has now activated it as standard. If you set the protective level to \u201cStrict\u201d, also Google Analytics will be completely blocked. The protective level are currently still supplied with \u201cstandard\u201d &#8211; but it is probably only a matter of time before the default value will be \u201cstrict\u201d. See &#8220;<a rel=\"noreferrer noopener\" aria-label=\"Mozilla flips the default switch on Firefox tracker cookie blocking (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/techcrunch.com\/2019\/09\/03\/mozilla-flips-the-default-switch-on-firefox-tracking-cookie-blocking\/\" target=\"_blank\">Mozilla flips the default switch on Firefox tracker cookie blocking<\/a> (EN)&#8221; or &#8220;<a rel=\"noreferrer noopener\" aria-label=\"Firefox Trackingschutz im Faktencheck (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/www.markus-baersch.de\/blog\/firefox-trackingschutz-webanalyse-fast-nicht-betroffen\/\" target=\"_blank\">Firefox Trackingschutz im Faktencheck<\/a> (DE)&#8221;<\/li><li>Various smaller browsers try to score primarily with the topic of data protection and corresponding privacy solutions in order to gain market share. Including e.g. <a rel=\"noreferrer noopener\" aria-label=\"Brave (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/www.brave.com\/\" target=\"_blank\">Brave<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"Opera (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/www.opera.com\/\" target=\"_blank\">Opera<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"Vivaldi (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/www.vivaldi.com\/\" target=\"_blank\">Vivaldi<\/a> or <a rel=\"noreferrer noopener\" aria-label=\"Cliqz (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/www.cliqz.com\/\" target=\"_blank\">Cliqz<\/a>.<\/li><li>Even Google, although with the greatest conflict of interest, (necessarily) improves the privacy settings in Chrome, see &#8220;<a rel=\"noreferrer noopener\" aria-label=\"Google strengthens Chrome's privacy controls (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/techcrunch.com\/2019\/05\/07\/googles-chrome-will-soon-get-new-privacy-features-with-better-cookie-controls-and-anti-fingerprinting-tech\/\" target=\"_blank\">Google strengthens Chrome&#8217;s privacy controls<\/a> (EN)&#8221;.<\/li><\/ul>\n\n\n\n<p>Privacy blockers are not something that is yet to come &#8211; they are already there and we online marketers are right in the middle of it. The prospects are not particularly bright either &#8211; Apple is already working on <a rel=\"noreferrer noopener\" aria-label=\"ITP 2.4 (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/wiki.awin.com\/index.php\/ITP_DE#ITP_2.4\" target=\"_blank\">ITP 2.4<\/a> and other browsers will most likely also tighten their privacy solutions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"60_use_Chrome_anyway\"><\/span>60% use Chrome anyway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image18-1024x576.png\" alt class=\"wp-image-165\" srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image18-1024x576.png 1024w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image18-300x169.png 300w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image18-768x432.png 768w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image18-1200x675.png 1200w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image18.png 1280w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-165 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" data-srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image18-1024x576.png 1024w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image18-300x169.png 300w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image18-768x432.png 768w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image18-1200x675.png 1200w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image18.png 1280w\" data-src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image18-1024x576.png\"><figcaption>Source: <a href=\"https:\/\/omr.com\/de\/browser-wars-google-third-party-cookies-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"OMR: Browser-Wars [..] (\u00f6ffnet in neuem Tab)\">OMR: Browser-Wars [..]<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Chrome still has the easiest privacy settings with a global market share of over 60% &#8211; the question is how long this will be. On the one side, the pressure is increasing, on the other side, <a rel=\"noreferrer noopener\" aria-label=\"privacy-focused browsers are growing (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/brave.com\/brave-passes-10m-mau\/\" target=\"_blank\">privacy-focused browsers are growing<\/a> with which at least an user interest in this topic can be recognized.<\/p>\n\n\n\n<p>Nevertheless, the privacy blocking problem already exists with Chrome &#8211; in the form of browser extensions. As mentioned initially, almost all AdBlockers now also include tracking protection solutions. The four largest extensions are <a rel=\"noreferrer noopener\" aria-label=\"AdBlock (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/chrome.google.com\/webstore\/detail\/adblock-%E2%80%94-best-ad-blocker\/gighmmpiobklfepjocnamgkkbiglidom\" target=\"_blank\">AdBlock<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"AdBlock Plus (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/chrome.google.com\/webstore\/detail\/adblock-plus-free-ad-bloc\/cfhdojbkjhnklbpkdaibdccddilifddb\" target=\"_blank\">AdBlock Plus<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"uBlock  (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/chrome.google.com\/webstore\/detail\/ublock-origin\/cjpalhdlnbpafiamejdnhcphjbkeiagm\" target=\"_blank\">uBlock <\/a>and <a rel=\"noreferrer noopener\" aria-label=\"Ghostery (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/chrome.google.com\/webstore\/detail\/ghostery-%E2%80%93-privacy-ad-blo\/mlomiejdfkolichcflejclcbmpeaniij\" target=\"_blank\">Ghostery<\/a> &#8211; and they have tens of millions of installations, according to the Chrome web store.<\/p>\n\n\n\n<p>So it is not a question of whether privacy blockers come, but when everyone has them and how strongly they influence tracking.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"\/en\/blind-flight-through-online-attribution\/\">Part 1: Flying blind through the online attribution<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right\"><a href=\"\/en\/does-the-private-mode-kill-the-cookies\/\">Part 3:  Does the \u201cprivate mode\u201d eat the cookies?<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vorweg: In diesem Beitrag geht es um die Sichtweise eines Online-Marketers. Nat\u00fcrlich sind f\u00fcr User weder Privacy- noch AdBlock gef\u00e4hrlich. F\u00fcr das Online-Marketing und die korrekte Zuweisung der Conversion zu den Kan\u00e4len, dagegen schon.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"everysize_hide_nav":false,"footnotes":""},"categories":[19,5],"tags":[],"class_list":["post-158","post","type-post","status-publish","format-standard","hentry","category-analytic","category-tracking"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["de","en"],"languages":{"de":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy-Blocker - die unbekannte Gefahr | everysize TechTalk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tech.everysize.com\/privacy-blocker-the-unknown-danger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy-Blocker - die unbekannte Gefahr | everysize TechTalk\" \/>\n<meta property=\"og:description\" content=\"Wie gef\u00e4hrlich sind AdBlocker f\u00fcr das Online-Marketing und die korrekte Zuweisung der Conversion zu den Kan\u00e4len?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tech.everysize.com\/privacy-blocker-the-unknown-danger\/\" \/>\n<meta property=\"og:site_name\" content=\"everysize TechTalk\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/everysizecom\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-22T12:54:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-26T07:17:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image11.jpg\" \/>\n<meta name=\"author\" content=\"Eugen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Privacy-Blocker - die unbekannte Gefahr | everysize TechTalk\" \/>\n<meta name=\"twitter:description\" content=\"Wie gef\u00e4hrlich sind AdBlocker f\u00fcr das Online-Marketing und die korrekte Zuweisung der Conversion zu den Kan\u00e4len?\" \/>\n<meta name=\"twitter:creator\" content=\"@everysize_com\" \/>\n<meta name=\"twitter:site\" content=\"@everysize_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eugen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/privacy-blocker-the-unknown-danger\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/privacy-blocker-the-unknown-danger\\\/\"},\"author\":{\"name\":\"Eugen\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#\\\/schema\\\/person\\\/73d2e6eb6b59d7a06ce1c58884353ea0\"},\"headline\":\"Privacy blocker &#8211; the unknown danger (2\\\/7)\",\"datePublished\":\"2020-01-22T12:54:53+00:00\",\"dateModified\":\"2023-06-26T07:17:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/privacy-blocker-the-unknown-danger\\\/\"},\"wordCount\":2188,\"publisher\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/privacy-blocker-the-unknown-danger\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tech.everysize.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/image11.jpg\",\"articleSection\":[\"Analytic &amp; Controlling\",\"Tracking\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/privacy-blocker-the-unknown-danger\\\/\",\"url\":\"https:\\\/\\\/tech.everysize.com\\\/privacy-blocker-the-unknown-danger\\\/\",\"name\":\"Privacy-Blocker - die unbekannte Gefahr | everysize TechTalk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/privacy-blocker-the-unknown-danger\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/privacy-blocker-the-unknown-danger\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tech.everysize.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/image11.jpg\",\"datePublished\":\"2020-01-22T12:54:53+00:00\",\"dateModified\":\"2023-06-26T07:17:58+00:00\",\"description\":\"Wie gef\u00e4hrlich sind AdBlocker f\u00fcr das Online-Marketing und die korrekte Zuweisung der Conversion zu den Kan\u00e4len?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/privacy-blocker-the-unknown-danger\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tech.everysize.com\\\/privacy-blocker-the-unknown-danger\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/privacy-blocker-the-unknown-danger\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tech.everysize.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/image11.jpg\",\"contentUrl\":\"https:\\\/\\\/tech.everysize.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/image11.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/privacy-blocker-the-unknown-danger\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/tech.everysize.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Privacy-Blocker &#8211; die unbekannte Gefahr (2\\\/7)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#website\",\"url\":\"https:\\\/\\\/tech.everysize.com\\\/\",\"name\":\"everysize TechTalk\",\"description\":\"Tips, tricks &amp; hacks around everysize\",\"publisher\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tech.everysize.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#organization\",\"name\":\"everysize TechTalk\",\"url\":\"https:\\\/\\\/tech.everysize.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tech.everysize.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/everysize-techtalk-logo-google.png\",\"contentUrl\":\"https:\\\/\\\/tech.everysize.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/everysize-techtalk-logo-google.png\",\"width\":240,\"height\":112,\"caption\":\"everysize TechTalk\"},\"image\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/everysizecom\",\"https:\\\/\\\/x.com\\\/everysize_com\",\"https:\\\/\\\/www.instagram.com\\\/everysize\\\/\",\"https:\\\/\\\/www.pinterest.de\\\/everysize\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#\\\/schema\\\/person\\\/73d2e6eb6b59d7a06ce1c58884353ea0\",\"name\":\"Eugen\",\"description\":\"CTO &amp; Co-Founder of everysize.com\",\"sameAs\":[\"https:\\\/\\\/www.everysize.com\"],\"url\":\"https:\\\/\\\/tech.everysize.com\\\/en\\\/author\\\/eugen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Privacy-Blocker - die unbekannte Gefahr | everysize TechTalk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tech.everysize.com\/privacy-blocker-the-unknown-danger\/","og_locale":"en_US","og_type":"article","og_title":"Privacy-Blocker - die unbekannte Gefahr | everysize TechTalk","og_description":"Wie gef\u00e4hrlich sind AdBlocker f\u00fcr das Online-Marketing und die korrekte Zuweisung der Conversion zu den Kan\u00e4len?","og_url":"https:\/\/tech.everysize.com\/privacy-blocker-the-unknown-danger\/","og_site_name":"everysize TechTalk","article_publisher":"https:\/\/www.facebook.com\/everysizecom","article_published_time":"2020-01-22T12:54:53+00:00","article_modified_time":"2023-06-26T07:17:58+00:00","og_image":[{"url":"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image11.jpg","type":"","width":"","height":""}],"author":"Eugen","twitter_card":"summary_large_image","twitter_title":"Privacy-Blocker - die unbekannte Gefahr | everysize TechTalk","twitter_description":"Wie gef\u00e4hrlich sind AdBlocker f\u00fcr das Online-Marketing und die korrekte Zuweisung der Conversion zu den Kan\u00e4len?","twitter_creator":"@everysize_com","twitter_site":"@everysize_com","twitter_misc":{"Written by":"Eugen","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tech.everysize.com\/privacy-blocker-the-unknown-danger\/#article","isPartOf":{"@id":"https:\/\/tech.everysize.com\/privacy-blocker-the-unknown-danger\/"},"author":{"name":"Eugen","@id":"https:\/\/tech.everysize.com\/#\/schema\/person\/73d2e6eb6b59d7a06ce1c58884353ea0"},"headline":"Privacy blocker &#8211; the unknown danger (2\/7)","datePublished":"2020-01-22T12:54:53+00:00","dateModified":"2023-06-26T07:17:58+00:00","mainEntityOfPage":{"@id":"https:\/\/tech.everysize.com\/privacy-blocker-the-unknown-danger\/"},"wordCount":2188,"publisher":{"@id":"https:\/\/tech.everysize.com\/#organization"},"image":{"@id":"https:\/\/tech.everysize.com\/privacy-blocker-the-unknown-danger\/#primaryimage"},"thumbnailUrl":"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image11.jpg","articleSection":["Analytic &amp; Controlling","Tracking"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/tech.everysize.com\/privacy-blocker-the-unknown-danger\/","url":"https:\/\/tech.everysize.com\/privacy-blocker-the-unknown-danger\/","name":"Privacy-Blocker - die unbekannte Gefahr | everysize TechTalk","isPartOf":{"@id":"https:\/\/tech.everysize.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tech.everysize.com\/privacy-blocker-the-unknown-danger\/#primaryimage"},"image":{"@id":"https:\/\/tech.everysize.com\/privacy-blocker-the-unknown-danger\/#primaryimage"},"thumbnailUrl":"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image11.jpg","datePublished":"2020-01-22T12:54:53+00:00","dateModified":"2023-06-26T07:17:58+00:00","description":"Wie gef\u00e4hrlich sind AdBlocker f\u00fcr das Online-Marketing und die korrekte Zuweisung der Conversion zu den Kan\u00e4len?","breadcrumb":{"@id":"https:\/\/tech.everysize.com\/privacy-blocker-the-unknown-danger\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tech.everysize.com\/privacy-blocker-the-unknown-danger\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tech.everysize.com\/privacy-blocker-the-unknown-danger\/#primaryimage","url":"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image11.jpg","contentUrl":"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image11.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/tech.everysize.com\/privacy-blocker-the-unknown-danger\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/tech.everysize.com\/"},{"@type":"ListItem","position":2,"name":"Privacy-Blocker &#8211; die unbekannte Gefahr (2\/7)"}]},{"@type":"WebSite","@id":"https:\/\/tech.everysize.com\/#website","url":"https:\/\/tech.everysize.com\/","name":"everysize TechTalk","description":"Tips, tricks &amp; hacks around everysize","publisher":{"@id":"https:\/\/tech.everysize.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tech.everysize.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/tech.everysize.com\/#organization","name":"everysize TechTalk","url":"https:\/\/tech.everysize.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tech.everysize.com\/#\/schema\/logo\/image\/","url":"https:\/\/tech.everysize.com\/wp-content\/uploads\/2021\/03\/everysize-techtalk-logo-google.png","contentUrl":"https:\/\/tech.everysize.com\/wp-content\/uploads\/2021\/03\/everysize-techtalk-logo-google.png","width":240,"height":112,"caption":"everysize TechTalk"},"image":{"@id":"https:\/\/tech.everysize.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/everysizecom","https:\/\/x.com\/everysize_com","https:\/\/www.instagram.com\/everysize\/","https:\/\/www.pinterest.de\/everysize\/"]},{"@type":"Person","@id":"https:\/\/tech.everysize.com\/#\/schema\/person\/73d2e6eb6b59d7a06ce1c58884353ea0","name":"Eugen","description":"CTO &amp; Co-Founder of everysize.com","sameAs":["https:\/\/www.everysize.com"],"url":"https:\/\/tech.everysize.com\/en\/author\/eugen\/"}]}},"_links":{"self":[{"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/posts\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":36,"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/posts\/158\/revisions"}],"predecessor-version":[{"id":507,"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/posts\/158\/revisions\/507"}],"wp:attachment":[{"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/media?parent=158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/categories?post=158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tech.everysize.com\/en\/wp-json\/wp\/v2\/tags?post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}