{"id":138,"date":"2020-01-22T13:54:21","date_gmt":"2020-01-22T12:54:21","guid":{"rendered":"https:\/\/tech.everysize.com\/?p=138"},"modified":"2023-06-26T09:18:03","modified_gmt":"2023-06-26T07:18:03","slug":"blind-flight-through-online-attribution","status":"publish","type":"post","link":"https:\/\/tech.everysize.com\/en\/blind-flight-through-online-attribution\/","title":{"rendered":"Flying blind through the online attribution (1\/7)"},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><noscript><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/TdiYoER5cDghsPlZIM\/giphy.gif\" alt><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/media.giphy.com\/media\/TdiYoER5cDghsPlZIM\/giphy.gif\" class=\" lazyload\"><\/figure><\/div>\n\n\n\n<p>When I talk to colleagues from online marketing about tracking and attribution, we quickly come across ad blockers, GDPR, cookies and the associated increased requirements. If you go a little deeper into the discussion and look at the traffic channels, it turns out that for many, the channels SEO and Direct are the most successful &#8211; i.e. most conversions result &#8211; while the paid channels (e.g. SEA and social) stagnate or even go back. The great success of the direct channel is then explained by their strong brand.<\/p>\n\n\n\n<p>We at everysize can also confirm this statement based on our Google Analytics numbers. But why is that? Out of curiosity, I went into the matter and took a closer look at the reasons for our high proportion of conversions in the direct channel. I came across some very interesting aspects, including: The more we scale our paid channels, the higher our traffic and especially our conversion numbers in the direct channel increase!<\/p>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\" \/><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\" \/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tech.everysize.com\/en\/blind-flight-through-online-attribution\/#Attribution_Traffic\">Attribution != Traffic<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tech.everysize.com\/en\/blind-flight-through-online-attribution\/#%E2%80%9CDirect%E2%80%9D_%E2%80%93_The_pool_of_lost_users\">&#8220;Direct&#8221; &#8211; The pool of lost users<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tech.everysize.com\/en\/blind-flight-through-online-attribution\/#Why_%E2%80%9CDirect%E2%80%9D_is_so_dangerous_for_the_attribution\">Why &#8220;Direct&#8221; is so dangerous for the attribution<\/a><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><ul class=\"ez-toc-list-level-4\"><li class=\"ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tech.everysize.com\/en\/blind-flight-through-online-attribution\/#Tracking_process_without_disruption\">Tracking process without disruption<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tech.everysize.com\/en\/blind-flight-through-online-attribution\/#Tracking_process_with_disruption\">Tracking process with disruption<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tech.everysize.com\/en\/blind-flight-through-online-attribution\/#The_un-well-known_disruptions\">The un-\/well-known disruptions<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/tech.everysize.com\/en\/blind-flight-through-online-attribution\/#The_challenges_are_increasing\">The challenges are increasing<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Attribution_Traffic\"><\/span>Attribution != Traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before I get in little deeper, I would like to briefly define what I mean by attribution. Attribution is about assigning conversions (e.g. sales) to an advertising channel so that the success of the corresponding channel can be assessed, especially in comparison to the other channels (see also <a rel=\"noreferrer noopener\" aria-label=\"Exatag: Marketing Attribution Part 1 (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/www.exactag.com\/ueberblick-marketing-attribution\/\" target=\"_blank\">Exatag: Marketing Attribution Part 1<\/a>). So it is NOT about traffic (sessions, users<br> etc.) of a channel, but about the conversions that result in leads and sales and the corresponding assignment. Defnition is important because the entire line of articles always refers to attribution.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"917\" height=\"435\" src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image5.png\" alt=\"A sample screenshot from the web that highlights the conversion area in Google Analytics around it\ngoes.\" class=\"wp-image-143\" srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image5.png 917w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image5-300x142.png 300w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image5-768x364.png 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\"><\/noscript><img decoding=\"async\" width=\"917\" height=\"435\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20917%20435%22%3E%3C%2Fsvg%3E\" alt=\"A sample screenshot from the web that highlights the conversion area in Google Analytics around it\ngoes.\" class=\"wp-image-143 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20917%20435%22%3E%3C%2Fsvg%3E 917w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" data-srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image5.png 917w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image5-300x142.png 300w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image5-768x364.png 768w\" data-src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image5.png\"><figcaption>A sample screenshot from the web that highlights the conversion area in Google Analytics.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CDirect%E2%80%9D_%E2%80%93_The_pool_of_lost_users\"><\/span>&#8220;Direct&#8221; &#8211; The pool of lost users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Everything that cannot be clearly assigned to another channel ends up in the direct channel. It is therefore a collecting basin for all possible channels and is difficult to re-assign to the actual channels. But: the \u201cfuller\u201d the pool, the bigger the problems and challenges.<\/p>\n\n\n\n<p>Of course, I knew of many causes for direct traffic, e.g.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Type-in traffic<\/li><li>Bookmarks<\/li><li>Links in emails (e.g. Outlook)<\/li><li>Mobile-Apps<\/li><li>Others, see:<br>\u201e<a rel=\"noreferrer noopener\" aria-label=\"Direct Traffic in Google Analytics entschl\u00fcsseln (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/keyperformance.de\/direct-none-google-analytics\" target=\"_blank\">Direct Traffic in Google Analytics entschl\u00fcsseln<\/a>\u201c (DE)<br>\u201e<a rel=\"noreferrer noopener\" aria-label=\"Dein Direct Traffic ist nicht, was er zu sein scheint (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/www.metrika.de\/blog\/web-analytics\/dein-direct-traffic-ist-nicht-was-er-zu-sein-scheint\/\" target=\"_blank\">Dein Direct Traffic ist nicht, was er zu sein scheint<\/a>\u201c (DE)<br>\u201e<a rel=\"noreferrer noopener\" aria-label=\"In-Depth Guide on Direct Traffic in Google Analytics (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/online-metrics.com\/direct-traffic\/\" target=\"_blank\">In-Depth Guide on Direct Traffic in Google Analytics<\/a>\u201c (EN)<br>\u201e<a rel=\"noreferrer noopener\" aria-label=\"What is dark traffic in Google Analytics? (\u00f6ffnet in neuem Tab)\" href=\"https:\/\/www.seerinteractive.com\/blog\/direct-traffic-is-dark-traffic-and-thats-ok\/\" target=\"_blank\">What is dark traffic in Google Analytics?<\/a>\u201c (EN)<\/li><\/ul>\n\n\n\n<p>However, this does not provide an explanation for the connection with the paid channels and why Direct has so many conversions. In almost all sources that I could find, it was always recommended to use UTM values wherever possible to keep the direct portion low. Since we are already doing this, it could not be the cause.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_%E2%80%9CDirect%E2%80%9D_is_so_dangerous_for_the_attribution\"><\/span>Why &#8220;Direct&#8221; is so dangerous for the attribution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The best way to show the danger of a high Direct component is to show an example:<\/p>\n\n\n\n<p class=\"has-yellow-background-color has-background\">A user clicks on a shop&#8217;s Facebook ad. He will be forwarded to the shop including UTM parameters. He doesn&#8217;t buy directly, but waits a few hours. After that he add the product to the shopping cart and completes the purchase.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tracking_process_without_disruption\"><\/span>Tracking process without disruption<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"874\" height=\"693\" src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image17.png\" alt class=\"wp-image-146\" srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image17.png 874w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image17-300x238.png 300w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image17-768x609.png 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\"><\/noscript><img decoding=\"async\" width=\"874\" height=\"693\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20874%20693%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-146 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20874%20693%22%3E%3C%2Fsvg%3E 874w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" data-srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image17.png 874w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image17-300x238.png 300w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image17-768x609.png 768w\" data-src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image17.png\"><\/figure>\n\n\n\n<p>Google Analytics records the user&#8217;s impression and correctly assigns it to the Facebook channel. The user receives a cookie from GA with the id 111.222. A few hours later, the customer adds the product to the shopping cart &#8211; GA identifies the customer using the cookie and records it correctly. The customer completes the order process &#8211; the dealer sends an order event to GA (e.g. via eCommerce tracking), which is assigned to the customer based on the detected cookie. This correctly assigns the sale to the \u201cFacebook\u201d channel.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tracking_process_with_disruption\"><\/span>Tracking process with disruption<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"870\" height=\"852\" src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image9.png\" alt class=\"wp-image-147\" srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image9.png 870w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image9-300x294.png 300w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image9-768x752.png 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\"><\/noscript><img decoding=\"async\" width=\"870\" height=\"852\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20870%20852%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-147 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20870%20852%22%3E%3C%2Fsvg%3E 870w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" data-srcset=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image9.png 870w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image9-300x294.png 300w, https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image9-768x752.png 768w\" data-src=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/01\/image9.png\"><\/figure>\n\n\n\n<p>Google Analytics records the user&#8217;s impression and correctly assigns it to the Facebook channel. The user receives a cookie from GA with the id 111.222. However, there is a disruption in which the cookie gets lost (causes for this see below). A few hours later, the customer adds the product in the shopping cart &#8211; GA cannot identify the customer because of the lost cookie, which is why a new cookie with the id 333.444 is generated. There is no longer a \u201cSource\u201d because it is an internal link &#8211; so the impression is probably assigned to the channel \u201cDirect\u201d (or possibly \u201cOther\u201d). The customer completes the order process &#8211; the dealer sends an order event to GA (e.g. via eCommerce tracking), which is assigned to the customer based on the (new) cookie detected. Result: The Facebook channel is weakened because the visit is recorded but no conversion is assigned.<\/p>\n\n\n\n<p>Result: \u201cDirect\u201d becomes more and more profitable at the expense of all other channels the more frequently a disruption occurs in the customer journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_un-well-known_disruptions\"><\/span>The un-\/well-known disruptions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the course of my in-depth research, I came across various causes that have an impact on online attribution. In this series of articles I would like to go into some lesser known attribution problems and show why many conversions incorrectly end up in \u201cDirect\u201d:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"\/en\/privacy-blocker-the-unknown-danger\/\">Privacy blocker &#8211; the unknown danger (Part 2)<\/a><\/li><li><a href=\"\/en\/does-the-private-mode-kill-the-cookies\/\">Does the &#8220;private mode&#8221; eat the cookies? (Part 3)<\/a><\/li><li><a href=\"\/en\/reasons-for-poor-conversions-on-mobile\/\">The Reason for increasingly poor conversion of paid channels on mobile (Part 4)<\/a><\/li><li><a href=\"\/en\/how-google-tag-manager-and-tracking-swiches-distort-the-attribution\/\">How Google Tag-Manager and tracking-swiches distort the attribution (Part 5)<\/a><\/li><li><a href=\"\/en\/why-cookie-consent-layers-are-not-a-solution\/\">Why cookie consent layers are not a solution (Part 6)<\/a><\/li><li><a href=\"\/en\/hope-dies-last-the-attempt-of-a-conclusion\/\">Hope dies last &#8211; my attempt to conclude (Part 7)<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_challenges_are_increasing\"><\/span>The challenges are increasing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To anticipate one thing &#8211; I&#8217;m not a  pessimist and I do NOT want to initiate the downfall of online attribution with this series of articles. However, I would like to clarify that the challenges for proper tracking are increasing. New technical solutions are necessary and the perspective on the assessment of the marketing channels must also be reconsidered. In the future, simply integrating Google Analytics or Google Tag Manager everywhere will no longer suffice.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right\"><a href=\"\/en\/privacy-blocker-the-unknown-danger\/\">Part 2: Privacy blocker &#8211; the unknown danger<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wenn ich mich mit Kollegen aus dem Online-Marketing zum Thema Tracking und Attribution austausche, kommen wir sehr schnell auf Adblocker, DSGVO, Cookies und die damit einhergehenden gestiegenen Anforderungen. Geht man etwas tiefer in die Diskussion und betrachtet die Traffic-Kan\u00e4le, stellt sich heraus, dass bei vielen die Kan\u00e4le SEO und Direct am erfolgreichsten sind &#8211; sprich &hellip; <a href=\"https:\/\/tech.everysize.com\/en\/blind-flight-through-online-attribution\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Flying blind through the online attribution (1\/7)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"everysize_hide_nav":false,"footnotes":""},"categories":[19,5,2],"tags":[],"class_list":["post-138","post","type-post","status-publish","format-standard","hentry","category-analytic","category-tracking","category-usability"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["de","en"],"languages":{"de":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Im Blindflug durch die Online-Attribution | everysize TechTalk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tech.everysize.com\/blind-flight-through-online-attribution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Im Blindflug durch die Online-Attribution | everysize TechTalk\" \/>\n<meta property=\"og:description\" content=\"Adblocker, DSGVO, Cookies und die damit einhergehenden gestiegenen Anforderungen - Ein Ausblick\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tech.everysize.com\/blind-flight-through-online-attribution\/\" \/>\n<meta property=\"og:site_name\" content=\"everysize TechTalk\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/everysizecom\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-22T12:54:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-26T07:18:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/02\/Cookie-Weichen-NORMAL.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1252\" \/>\n\t<meta property=\"og:image:height\" content=\"572\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eugen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Im Blindflug durch die Online-Attribution | everysize TechTalk\" \/>\n<meta name=\"twitter:description\" content=\"Adblocker, DSGVO, Cookies und die damit einhergehenden gestiegenen Anforderungen - Ein Ausblick\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tech.everysize.com\/wp-content\/uploads\/2020\/02\/Cookie-Weichen-NORMAL.png\" \/>\n<meta name=\"twitter:creator\" content=\"@everysize_com\" \/>\n<meta name=\"twitter:site\" content=\"@everysize_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eugen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/blind-flight-through-online-attribution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/blind-flight-through-online-attribution\\\/\"},\"author\":{\"name\":\"Eugen\",\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#\\\/schema\\\/person\\\/73d2e6eb6b59d7a06ce1c58884353ea0\"},\"headline\":\"Flying blind through the online attribution (1\\\/7)\",\"datePublished\":\"2020-01-22T12:54:21+00:00\",\"dateModified\":\"2023-06-26T07:18:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/blind-flight-through-online-attribution\\\/\"},\"wordCount\":1963,\"publisher\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tech.everysize.com\\\/blind-flight-through-online-attribution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.giphy.com\\\/media\\\/TdiYoER5cDghsPlZIM\\\/giphy.gif\",\"articleSection\":[\"Analytic &amp; 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